PRIVACY POLICY
 
Last updated September 04, 2024
 
 
 
This Privacy Notice for Direct Wellness LLC (“we,” “us,” or “our“), describes how and why we might access, collect, store, use, and/or share (“process“) your personal information when you use our services (“Services“), including when you:
 
  • Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at admin@directwellnessnow.com.
 
 
SUMMARY OF KEY POINTS
 
This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.
 
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.
 
Do we process any sensitive personal information? Some of the information may be considered “special” or “sensitive” in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We may process sensitive personal information when necessary with your consent or as otherwise permitted by applicable law. Learn more about sensitive information we process.
 
Do we collect any information from third parties? We do not collect any information from third parties.
 
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.
 
In what situations and with which types of parties do we share personal information? We may share information in specific situations and with specific categories of third parties. Learn more about when and with whom we share your personal information.
 
How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.
 
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.
 
How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
 
Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.
 
 
TABLE OF CONTENTS
 
 
 
 
 
1. WHAT INFORMATION DO WE COLLECT?
 
Personal information you disclose to us
 
In Short: We collect personal information that you provide to us.
 
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.  There no sharing of consumer information with third-parties and affiliates for “marketing purposes”
 
 
Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:
  • names
 
  • phone numbers
 
  • email addresses
 
  • mailing addresses
 
  • contact preferences
 
  • billing addresses
 
  • debit/credit card numbers
 
  • contact or authentication data
 
Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:
  • health data
 
Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is handled and stored by Stripe and Square. You may find their privacy notice link(s) here: https://stripe.com/privacy? and https://squareup.com/us/en/legal/general/privacy-no-account.
 
 
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
 
 
Information automatically collected
 
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
 
We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.
 
 
Like many businesses, we also collect information through cookies and similar technologies.
 
 

The information we collect includes:

 
  • Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
 
  • Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.
 
 
2. HOW DO WE PROCESS YOUR INFORMATION?
 
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
 
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
  • To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
 
  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.
 
  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
 
  • To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
 
  • To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.
  • To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
 
  • To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see “WHAT ARE YOUR PRIVACY RIGHTS?” below.
 
  • To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more.
 
  • To post testimonials. We post testimonials on our Services that may contain personal information.
 
  • To evaluate and improve our Services, products, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
 
  • To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
 
  • To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
 
 
3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
 
In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.
 
 
Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents (“third parties“) who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.
 
The categories of third parties we may share personal information with are as follows:
  • Ad Networks
 
  • Order Fulfillment Service Providers
 
  • Payment Processors
 
  • Performance Monitoring Tools
 
  • Retargeting Platforms
 
  • Sales & Marketing Tools
 
  • Social Networks
 
  • User Account Registration & Authentication Services
 
  • Website Hosting Service Providers
 
  • Finance & Accounting Tools
 
  • Patient Managment System
 
  • Communication & Collaboration Tools
 
  • Patient Communication System
 
  • Supplement Dispenser
 
 
We also may need to share your personal information in the following situations:
  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
 
 
4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
 
In Short: We may use cookies and other tracking technologies to collect and store your information.
 
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.
 
We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.
 
Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.
 
5. HOW LONG DO WE KEEP YOUR INFORMATION?
 
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
 
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.
 
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
 
6. HOW DO WE KEEP YOUR INFORMATION SAFE?
 
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
 
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
 
7. DO WE COLLECT INFORMATION FROM MINORS?
 
In Short: We do not knowingly collect data from or market to children under 18 years of age.
 
We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at admin@directwellnessnow.com.
 
8. WHAT ARE YOUR PRIVACY RIGHTS?
 
In Short:  You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
 
Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below.
 
However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
 
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying “STOP” or “UNSUBSCRIBE” to the SMS messages that we send, or by contacting us using the details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS NOTICE?” below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
 
Account Information
 
If you would at any time like to review or change the information in your account or terminate your account, you can:
  • Log in to your account settings and update your user account.
 
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
 
Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services.
 
If you have questions or comments about your privacy rights, you may email us at admin@directwellnessnow.com.
 
9. CONTROLS FOR DO-NOT-TRACK FEATURES
 
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.
 
 
10. HIPPA
 
**NOTICE OF PRIVACY PRACTICES** **OUR COMMITMENT TO YOUR PRIVACY** We value the privacy of your health information and are committed to maintaining its confidentiality. This Notice explains how we may use and disclose your health information, your rights, and our obligations concerning the use and disclosure of that information. **USE AND DISCLOSURE OF HEALTH INFORMATION** We may use or disclose your health information for treatment, payment, or healthcare operations. This includes: – **Treatment:** We may use your health information to provide medical treatment or services. This includes sharing health information with other healthcare providers involved in your care, such as specialists. – **Payment:** We may use your health information to bill for our services. This includes sending health information to your insurance company. – **Healthcare Operations:** We may use your health information for operational purposes. This includes quality assessment, personnel training, and administrative activities. Our practice uses EHR software Pabau and CharmEHR, Updox, booking application Cal.com, HIPPA and PCI compliant certified payment gateways and form tool creation tools such as Typeform. These tools are all compliant with HIPAA regulations and are designed to protect your health information. We do not host any information on our servers **YOUR HEALTH INFORMATION RIGHTS** You have the right to: – Inspect and copy your health information – Request restrictions on certain uses and disclosures – Request amendments to your health information – Receive a paper or electronic copy of this Notice – Obtain a list of disclosures we have made – File a complaint if you believe your privacy rights have been violated **CHANGES TO THIS NOTICE** We may change this Notice and these changes will apply to all information we have about you. The new Notice will be available upon request, in our office, and on our website. **COMPLAINTS** If you believe your privacy rights have been violated, you may file a complaint with us or with the Secretary of the U.S. Department of Health and Human Services. **CONTACT INFORMATION** For more information about our privacy practices, to discuss questions or concerns, or to get additional copies of this notice, please contact us at admin@directwellnessnow.com.
 
11. SMS
 
12. SMS Opt in– By checking the checkbox or texting “START” or texting the phone numbers 863-457-4537 or 863-225-1771. You hereby provide express consent to receive text messages in accordance with our Privacy Policy from Direct Wellness LLC. Your carrier Msg & data rates may apply and Sms opt in or phones numbers for purpose of sms are not being shared. Direct Wellness LLC complies with HIPAA. Text messaging cannot be guaranteed to be completely secure. You understand that upon submission of the form or texting the number 863-457-4537 or 863-225-1771 that you agree to the terms. Also you may opt out of receiving further text messages, marketing or promotional at any time by replying “STOP”. However, you may still receive important updates about your account when appropriate. There is no sharing of consumer information with third-parties and affiliates for “marketing purposes”
 
12. DO WE MAKE UPDATES TO THIS NOTICE?
 
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
 
We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Revised” date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.
 
13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
 
If you have questions or comments about this notice, you may email us at admin@directwellnessnow.com or contact us by post at:
 
Direct Wellness LLC
500 S Florida ave
Lakeland, FL 33801
United States
 
14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
 
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.